Campaign Manager

Campaign Manager

Job Summary of Campaign Manager:

Walmart Coect is looking for a skilled Digital Media Campaign Manager to lead the execution and optimization of multi-chael digital advertising campaigns. In this role, you will be responsible for driving campaign success, collaborating with internal teams, and providing clients with actionable insights and recommendations. You will manage all aspects of campaign delivery, from pre-sale to post-sale, and contribute to the growth of Walmart Coect by delivering outstanding campaign performance across platforms.

Job Duties and Responsibilities of Campaign Manager:

• Plan, execute, and optimize digital media campaigns across a range of platforms including Display, Mobile, Social, Search, and Programmatic.
• Implement upper fuel (brand messaging) and lower fuel (conversion-focused) strategies in campaigns.
• Work closely with internal teams, including account management, sales, and advanced analytics, to define campaign metrics and measure success.
• Ensure that all campaigns adhere to Walmart Coect’s best practices throughout their lifecycle.
• Maintain organized documentation for all campaign materials and assets.
• Manage day-to-day campaign maintenance, including addressing internal and external inquiries regarding campaign implementation, performance, and pacing.
• Develop strong relationships with clients by providing exceptional service and strategic insights to drive campaign growth.
• Collaborate with trafficking teams to ensure accurate campaign tracking and tag management.
• Provide ongoing analysis of campaign performance and identify opportunities for optimization.
• Deliver detailed monthly audit reports to stakeholders and manage billing processes where necessary.

Qualifications and Experience of Campaign Manager:

• Bachelor’s degree required.
• 2-3 years of experience in digital media campaign management, including plaing, execution, and optimization.
• Hands-on experience with paid digital chaels such as Display, Mobile, Social, Search, and Programmatic.
• Proficiency in campaign management and bid optimization techniques across multiple platforms.
• Strong client-facing experience, with the ability to consult sales teams on performance, optimizations, and new opportunities.
• Experience collaborating with cross-functional teams such as account management, analytics, and finance.
• Excellent proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and familiarity with ad servers and project management tools.
• Solid understanding of digital media plaing principles and strategy.
• Strong analytical, problem-solving, and communication skills.
• Flexibility to support after-hours on a rotational basis as needed.

Benefits of Campaign Manager:

• Comprehensive health plans, including medical, dental, and vision coverage.
• 401(k) match and stock purchase plan.
• Paid maternity and parental leave.
• Paid time off (PTO) for vacation, sick leave, holidays, and family care leave.
• Company-paid life insurance, short-term, and long-term disability benefits.
• Adoption and surrogacy expense reimbursement.
• Performance-based incentive awards.
• Live Better U education benefit program (tuition, books, and fees paid by Walmart for full-time and part-time associates).

Salary:

The aual salary range for this position is $96,000 to $186,000.

About Company:

Walmart Coect is a digital advertising division within Walmart, working to coect supplier brands with over 150 million households. As part of the world’s largest retailer, Walmart Coect uses Walmart’s vast retail and sales data to deliver performance-driven, data-backed advertising solutions for brands. Walmart Coect is focused on fostering a high-performing, inclusive work environment where employees have the opportunity to impact a rapidly growing industry.

FAQ:

Q: How do I create a Walmart campaign?

A: Sign in to Walmart Media Group, go to the "campaigns" tab, and select "create new campaign" with your chosen targeting method.

Q: What is a campaign for a product?

A: A product marketing campaign involves teams creating demos, tutorials, and landing pages to align with the campaign strategy.

Q: How do Performance Max campaigns work?

A: Performance Max campaigns use AI to optimize ads across platforms, adjusting bidding and ad creation based on provided assets, audience signals, and budget to meet conversion goals.